Marketing consultancy grounded in psychology
We research how your clients choose, what they value and what holds back their purchase. We turn those findings into improvements to your offer, your messages and your buying experience.
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Situations
Each of these situations hides a question about your buyers that can be researched with evidence, instead of settled with a hunch.
The proposal is put together by someone thinking about the product. But the person who signs answers to a committee and is calculating what it costs them to be wrong.
And sometimes the gap is not outside. It is in how the company organises its own commercial work, and in what it is rewarding without realising.
We do not take any of this as given in your case. It is what we have observed in other sales, and what we would go and verify with your buyers, with evidence you can review.
Launching an offer. What do its buyers value, and what do they need to understand before considering it?
You generate interest, but the decision is deferred. What is happening, and what information is missing to move forward?
You want to reach another segment or channel. How does it compare alternatives, and what does it expect from a proposal like yours?
Your proposal is hard to explain. Which arguments and proofs are relevant to the people involved in the purchase?
Services
We start from a decision your company needs to make. We talk with buyers and review episodes and available information to understand what influences their choice.
You can contract the research on its own. If you need to apply the recommendations, we define that work with you. Scope is agreed before we start.
01
Findings with evidence and limits. The path and participants of the decision. Relevant criteria and doubts. Recommendations on the offer, the messages or the buying experience.
Proposal according to scope
See the full service02
We do not review the process that is written down. We observe the one that happens. The gap between the two almost always has an explanation, and it is almost never lack of will.
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The diagnostic translated into concrete changes: indicators, criteria for deciding where effort is invested, routines and feedback.
See the full serviceActivation
When the project needs it, we take the findings to market: messaging, content and channels. Always starting from a finding. Never from a publishing calendar.
What you get
Each finding opens a concrete decision. Not every application fits in the same service: they are agreed separately, according to what the evidence supports.
Review the value proposition and how the offer is presented.
Prepare one-pagers, demos or proofs of value.
Adapt the information and the conversations to each one.
Test materials and buying experience before scaling them.
Research line in development
We also research whether your buyers use AI assistants to look for information or compare options: what they ask them, what they verify, and how they use those answers when deciding.
This is a research line we are developing within our study of buyers. Its scope depends on the evidence and the project. We study observable responses of the system and the behaviour of the person using it, not the model's internal mechanisms.
Our method
First we understand what is happening, then what explains it, then what we put in motion, and finally whether it actually changed.
01
How the buyer decides (who takes part, what weighs, what stalls it) and what the selling team is doing.
02
What explains the gap between what should be happening and what happens, and what would need to change first.
03
The concrete changes: criteria, routines, indicators and, when needed, messaging and channels.
04
Whether behaviour changed, whether the process improved, and whether the result moved. In that order.
The starting point is taken before anything changes. If it is not taken at the beginning it cannot be reconstructed later, and without it nobody can prove anything improved.
Sectors
Long cycles, high tickets and committees where nobody decides alone. These are the fields we work in. What weighs in each decision is precisely what has to be researched, not something we bring already settled.
Industrial
Agribusiness
The fear is not that the equipment fails. It is that it fails at the worst moment.
Resources
Content built for sales and marketing teams in industry: what to read, what to review, and how to know where your sales process stands today.
Blog
Short notes on decision psychology, buying committees and technical selling.
Go to the blog2 min
Five short questions to orient where to start looking. A starting point, not a diagnosis.
StartFirst conversation
We review the decision you need to make, the information available and the access to buyers, to define whether we can help you and with what scope.
